What is
cherry?
What is
cherry?
What is
cherry?
The long answer:
cherry (yes, with a lowercase 'c') is a user-based platform (currently just a mobile app) that combines sustainable fashion with charitable giving.
It allows users to buy and sell pre-loved clothing and accessories, with 100% of the proceeds going directly to charities chosen by the users.
We empower individuals to make a tangible, personal impact on the causes they care about, while promoting a circular economy and reducing the environmental harm and unethical practices caused by the fashion industry.
Through a user-friendly platform and transparrency above all, cherry facilitates a seamless, impactful way anyone (with clothes) can support a plethora of great causes, and every purchase contributes to a sustainable, fairer future!
The long answer:
cherry (yes, with a lowercase 'c') is a user-based platform (currently just a mobile app) that combines sustainable fashion with charitable giving.
It allows users to buy and sell pre-loved clothing and accessories, with 100% of the proceeds going directly to charities chosen by the users (you 🫵).
We empower individuals to make a tangible, personal impact on the causes they care about, while promoting a circular economy and reducing the environmental harm and unethical practices caused by the fashion industry.
Through a user-friendly platform and transparrency above all, cherry facilitates a seamless, impactful way anyone (with clothes) can support a plethora of great causes, and every purchase contributes to a sustainable, fairer future!
Did you know?
What's the point?
What's the point?
What's the point?
Every single item of clothing has been made by hand.
73% of unwanted clothing is incinerated or landfilled.
A truckload of clothing is landfilled or burned every second.
The fashion industry uses over 79 trillion litres of water every year.
Chemical dyes are the biggest culprit for 20% of global water pollution.
The fashion industry accounts for 20-35% of all micro-plastics that flow into the ocean.
Around 90% of chemically unchanged dyes are discharged into the environment through rivers & streams, destroying wildlife.
Fashion is the second largest polluter in the world: for 10% of global carbon emissions, 1.2 billion tonnes of greenhouse gasses.
Every UK house, on average, from clothing consumption, produces the equal emissions of driving for 6,000 miles.
Every single item of clothing has been made by hand.
73% of unwanted clothing is incinerated or landfilled.
A truckload of clothing is landfilled or burned every second.
The fashion industry uses over 79 trillion litres of water every year.
Chemical dyes are the biggest culprit for 20% of global water pollution.
The fashion industry accounts for 20-35% of all micro-plastics that flow into the ocean.
Around 90% of chemically unchanged dyes are discharged into the environment through rivers & streams, destroying wildlife.
Fashion is the second largest polluter in the world: for 10% of global carbon emissions, 1.2 billion tonnes of greenhouse gasses.
Every UK house, on average, from clothing consumption, produces the equal emissions of driving for 6,000 miles.
Why should things change?
Why should things change?
Why should things change?
Imagine the current scenarios available to consumers looking to donate their clothing to charity.
The process of the most popular current models goes as follows:
1- Gather all unwanted clothing and put it in a bag.
2- Locate the nearest charity shop or charity bin.
3- Go to said destination and either put it in the bin, or
4- hand it to the nearest (already overstretched) volunteer.
This approach worked well in the past, where clothing was bought and sold less frequently, produced at a lower rate, and was worn for longer on average.
Envision the current scenarios available to consumers looking to donate their clothing to charity in the modern day…
The process of the most popular current routes goes as follows:
1- Gather all unwanted clothing and put it in a bag.
2- Locate the nearest charity shop or charity bin.
3- Go to said destination and either put it in the charity bin, or
4- hand it to the nearest (already overstretched) volunteer.
This approach worked well in the past, where clothing was bought and sold less frequently, produced at a lower rate, and was worn for longer on average…
Today, between 80-100BN new pieces of clothing are manufactured globally every year; 400% more than the amount consumed 2 decades ago.
Every single item of clothing with stitching, that's ever been purchased, has been made by hand.
The number of wears an item received before discard has reduced by more than a third since 15 years ago.
We would argue it's because charity has not managed to fully digitalise, that fast fashion has dominated the online market with affordable clothing through unsustainable and unethical practice.
That is why a digital revolution in the way we are able to donate online is NEEDED so desperately, and by so many.
Today, between 80-100BN new pieces of clothing are manufactured globally every year; 400% more than the amount consumed 2 decades ago.
Every single item of clothing with stitching, that's ever been purchased, has been made by hand.
The number of wears an item received before being discarded has reduced by more than a third since 15 years ago.
We would argue it's because charity has not managed to fully digitalise, that fast fashion has dominated the online market with affordable clothing through unsustainable and unethical practice.
That is why a digital revolution in the way we are able to donate online is NEEDED SO desperately, and by so many.
The world needs a digital donation revolution… and so do you!
The world needs a digital donation revolution… and so do you!
The world needs a digital donation revolution… and so do you!
The world needs a digital donation revolution… and so do you!
Can it exist?
Yes
Does it exist?
No
Should it exist?
It Must.
Can it exist?
Yes
Does it exist?
No
Should it exist?
It Must.
Can it exist?
Yes
-
Does it exist?
No
-
Should it exist?
It Must.
Can it exist?
Yes
Does it exist?
No
Should it exist?
It Must.
cherry is not only possible, but has incredible potential to do good for you, for the environment and for charity itself!
Why us? We are a nonprofit, open-sourced CIC Limited by guarantee, we don't operate on the pursuit of profit, or the profits of others. Which also means we cannot receive investment, and intentionally have less regulative privacy.
This is all to prove we value transparency and helping charity above everything else.
We can truly see the scope of the good this can do, and hope you see it too!
Put simply, we cannot exist unless you want us to! So please support us however you can!
